Pricing Constitutions: Writing Down Your Monetization Philosophy
After this course, you'll be able to draft a pricing and packaging constitution for a company — a set of pre-agreed principles that resolve monetization trade-offs before they become one-off feature-launch arguments — and know how to govern it with a lightweight cross-functional council.
3 sections · 9 lessons
Course outline
Why Pricing Decisions Need a Constitution
- The Problem: Every Feature Becomes a Negotiation
- What a Pricing Constitution Actually Is
The Five Core Principles
- Principle 1: Charge for Value, Not Manufactured Friction
- Principle 2: Monetize Outcomes, Not Inputs
- Principle 3: Deliberately Choose What NOT to Monetize
- Principle 4: Minimize Pricing Dimensions and Plan Count
- Principle 5: Define Revenue Channel Rules of Engagement Up Front
Governing the Constitution
- The Monetization Council
- How to Know It's Actually Working