Applied Behavioral Insights

Master Daniel Kahneman’s psychological frameworks to sharpen your strategic decision-making and build products that align with how users actually think and act. * **Mitigate cognitive biases** in high-stakes business decisions * **Apply System 1 and 2** to user experience design * **Leverage choice architecture** for better product conversion * **Predict consumer behavior** using loss aversion and framing

5 sections · 32 lessons

Course outline

Cognitive Architecture

  1. Two Mental Systems
  2. System 2 Laziness
  3. Mental Effort Limits
  4. Cognitive Ease
  5. Priming Effects

Mental Shortcuts

  1. Anchoring Effect
  2. Counter Anchoring
  3. Availability Heuristic
  4. Representativeness
  5. Conjunction Fallacy
  6. Question Substitution

Overconfidence Traps

  1. WYSIATI
  2. Confirmation Bias
  3. Base Rate Neglect
  4. Narrative Fallacy
  5. Hindsight Bias
  6. Illusion of Validity
  7. Expert Intuition
  8. Planning Fallacy

Loss and Gain

  1. Loss Aversion
  2. Reference Points
  3. Framing Effects
  4. Endowment Effect
  5. Sunk Cost Fallacy
  6. Probability Distortions
  7. Certainty Effect

Two Selves

  1. Two Selves
  2. Peak-End Rule
  3. Memory Dominance
  4. Focusing Illusion
  5. Well-Being Factors
  6. Hedonic Adaptation

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