Traceable Strategy: Why Well-Built Products Still Fail
Learn to diagnose evidence-to-decision drift using Alex Ivanouski's traceable strategy framework and five pressure-test questions, using three real product failures as working examples.
3 sections ยท 6 lessons
Course outline
Three Failures, Three Different Root Causes
- The Equity Review App: Mistaking Polite Interest for Real Demand
- The Staff Augmentation Business: The Unexamined Assumption That Sank It
- The AI Retail Tool: Why 'Lovable' and 'Buyable' Are Separate Claims
The Underlying Pattern
- Evidence-to-Decision Drift: The Root Cause Behind All Three Failures
- Treating Strategy Like a Codebase: The Traceable Decision ID System
Applying the Discipline
- Five Pressure-Test Questions to Run on Your Own Roadmap