How Superhuman Built an Engine to Find Product-Market Fit

Rahul Vohra explains how Superhuman measured product-market fit with the very-disappointed survey, identified its highest-expectation customers, and converted segmented feedback into a focused product roadmap.

3 sections ยท 8 lessons

Course outline

Measure the Signal

  1. From Signs to Signal
  2. Ask the Four Questions

Find the Right Market

  1. Segment Around Supporters
  2. Define the High-Expectation Customer
  3. Filter Feedback by Benefit
  4. Triage a Divided Survey

Build the Engine

  1. Split the Roadmap
  2. Prioritize Cost Against Impact
  3. Repeat Without Fooling Yourself
  4. Run the Next Quarter

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