How Superhuman Built an Engine to Find Product-Market Fit

Rahul Vohra explains how Superhuman turned product-market fit from a vague milestone into a measurable operating system. The course covers the very-disappointed survey, segmentation around high-expectation customers, and a feedback-driven roadmap for increasing the share of users who consider the product indispensable.

3 sections ยท 8 lessons

Course outline

Measure the Signal

  1. From Signs to Signal
  2. Ask the Four Questions
  3. Measure the Signal

Find the Right Market

  1. Segment Around Supporters
  2. Define the High-Expectation Customer
  3. Filter Feedback by Benefit
  4. Find the Right Market

Build the Engine

  1. Split the Roadmap
  2. Prioritize Cost Against Impact
  3. Repeat Without Fooling Yourself
  4. Build the Engine

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