The Octalysis Framework for Gamification & Behavioral Design

A comprehensive framework for understanding human motivation through 8 core drives. Learn how to design engaging experiences by applying behavioral psychology and game mechanics to products, services, and experiences.

14 sections ยท 26 lessons

Course outline

Framework Foundations

  1. Human-Focused Design
  2. Eight Core Drives
  3. White Hat vs Black Hat
  4. Framework Foundations

Epic Meaning

  1. Higher Purpose
  2. Epic Meaning Design
  3. Epic Meaning

Development & Accomplishment

  1. Psychology of Progress
  2. Achievements & Badges
  3. Leaderboards & Progress
  4. Development & Accomplishment

Scarcity & Impatience

  1. Scarcity Psychology
  2. Ethical Scarcity
  3. Scarcity & Impatience

Creativity & Feedback

  1. Creative Empowerment
  2. Creative Expression Design
  3. Creativity & Feedback

Social Dynamics

  1. Social Influence Power
  2. Social Mechanics
  3. Social Dynamics

Unpredictability & Curiosity

  1. Uncertainty Psychology
  2. Ethical Unpredictability
  3. Unpredictability & Curiosity

Ownership & Possession

  1. Endowment Effect
  2. Investment Systems
  3. Ownership & Possession

Loss & Avoidance

  1. Loss Aversion
  2. Ethical Loss Aversion
  3. Loss & Avoidance

Brain Hemispheres

  1. Extrinsic vs Intrinsic
  2. Sustainable Engagement
  3. Brain Hemispheres

Player Journey: Discovery

  1. Discovery Optimization
  2. Player Journey: Discovery

Player Journey: Onboarding

  1. Learning by Doing
  2. Player Journey: Onboarding

Player Journey: Scaffolding

  1. Habit Formation
  2. Player Journey: Scaffolding

Player Journey: Endgame

  1. Endgame Retention
  2. Player Journey: Endgame

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