State of Subscription Apps 2026
RevenueCat’s 2026 report examines subscription app performance across acquisition, pricing, conversion, retention, and AI, using aggregated data from more than 115,000 apps to show how outcomes differ by category, platform, and business model.
3 sections · 9 lessons
Course outline
Reading the evidence
- Read the sample before the headline
- See the expanding market divide
- Choose the right revenue denominator
Conversion choices
- Locate the first-session funnel
- Test trial duration as a tradeoff
- Compare paywalls, plans, and offers
Subscriber value
- Separate retention from renewals
- Diagnose billing loss and return
- Judge the AI revenue tradeoff