Principles of Marketing III — Go-to-Market and Sustainable Growth
The third of three courses adapted from OpenStax Principles of Marketing, integrating global market choices, promotion, selling, digital measurement, distribution, retailing, and substantiated sustainability claims into a practical go-to-market system.
2 sections · 8 lessons
Course outline
Enter and Communicate
- Global Entry Changes Risk
- Integrated Messages Reinforce Meaning
- Advertising and PR Earn Different Trust
- Selling Diagnoses Before Persuading
Reach and Deliver
- Digital Channels Need Consent and Tests
- Channels Create and Share Value
- Retail Formats Solve Access Jobs
- Sustainability Claims Need Systems
- Build the Responsible Go-to-Market