Mastering The Mom Test

Learn to bypass polite praise and uncover the hard truth about your product ideas through tactical interviewing techniques designed to eliminate bias and gather actionable data. * **Stop collecting compliments** and find real friction points * **Ask about past behavior** instead of hypothetical future actions * **Identify biased data** to avoid building unwanted features * **Master conversational techniques** for casual, high-value insights

8 sections ยท 27 lessons

Course outline

Foundation

  1. Why Everyone Lies
  2. Spotting Lies in Business Conversations
  3. Validating Ideas in the Real World
  4. Three Core Rules
  5. Foundation

Bad Data

  1. Compliments as Fool's Gold
  2. Three Types of Bad Data
  3. Anchor to Specifics
  4. Break Approval-Seeking
  5. Opinions vs. Facts
  6. Bad Data

Good Questions

  1. Talk About Their Life
  2. Ask About the Past
  3. Rule Three: Talk Less, Listen More
  4. Dig for Emotions
  5. Good Questions

Validation

  1. Commitments & Advancement
  2. Ask for Money
  3. Extract Problems
  4. Validation

Segmentation

  1. Find Your Who-Where
  2. Serve Someone First
  3. Who Wants It Most
  4. Segmentation

Process

  1. Big Three Goals
  2. Keep It Casual
  3. Capture & Synthesize
  4. Zoom Out & In
  5. Process

Finding People

  1. Snowball: Cold to Warm
  2. Framing Formula
  3. Finding People

Execution

  1. Time Product Reveal
  2. Learning Machine
  3. Execution

Start learning with Wondering