How Walt Disney Built His Studio

The story of Walt Disney from a failing Kansas City cartoon studio to Disneyland, told through the business decisions behind each turn. It shows how he and Roy financed each big bet and which popular stories about Walt the record supports.

5 sections ยท 15 lessons

Course outline

Two Brothers, One Studio

  1. The Difference Was Roy
  2. Losing Oswald, Inventing Mickey
  3. Steamboat Willie and Paying for Quality

Characters Become a Business

  1. When Mickey Earned More Off Screen
  2. From Animator to Overseer
  3. Disney's Folly: Betting on Snow White

Expansion and Crisis

  1. Burbank, Three Features, and Going Public
  2. The 1941 Strike
  3. Old Films, New Audiences
  4. Roy's Choices in Spring 1941

Building Disneyland

  1. A Backyard Railroad and a Private Company
  2. ABC Bought the Amusement Park
  3. Opening Day and a Park Never Finished
  4. Integration: The 1958 Profit Formula
  5. Building a Franchise from One Character

The Last Decade

  1. EPCOT: The City Walt Never Built
  2. Two Biographers, Two Walts
  3. Fact-Checking Famous Walt Stories

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