How Streaming Changed Modern Television

Master the business models and value chains driving the streaming wars to confidently analyze the strategic shift from traditional cable to platforms like HBO Max and Netflix. * **Map the evolving television industry value chain** * **Analyze subscription and ad-supported business models** * **Evaluate content acquisition and original production strategies** * **Compare HBO Max and Netflix competitive positioning**

3 sections ยท 9 lessons

Course outline

Traditional TV

  1. The Chain
  2. Making Money
  3. Sports Power

Streaming Rise

  1. Netflix Disruption
  2. Streaming Wars
  3. New Gatekeepers

Industry Crossroads

  1. Keeping Subscribers
  2. Global Hits
  3. Cable Reborn

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