The Arc Product-Market Fit Framework

Sequoia Capital's Arc Product-Market Fit Framework explains how startups reach fit through three distinct paths—Hair on Fire, Hard Fact, and Future Vision—and how founders can evaluate fit with four recurring questions.

4 sections · 10 lessons

Course outline

Read the Market

  1. Start With Customer Reality
  2. Win the Urgent Market
  3. Turn Resignation Into Change
  4. Build Belief With Pit Stops
  5. Diagnose the Real PMF Path

Earn Conviction

  1. Prove Your Right to Exist
  2. Find People Who Care

Prove the Product

  1. Change Customer Behavior
  2. Build the Value Exchange
  3. Read the PMF Evidence

Keep the Fit

  1. Separate Indicators From Resolution
  2. Revisit Fit as Markets Move

Start learning with Wondering