Fall in Love with the Problem, Not the Solution

Uri Levine, co-founder of two billion-dollar companies (Waze and Moovit), shares his entrepreneurial wisdom in this comprehensive handbook for startup founders. The book's central thesis is that successful entrepreneurs obsess over problems, not solutions—enabling flexibility, rapid iteration, and genuine value creation. Readers will learn to navigate the complete startup lifecycle from identifying worthy problems through achieving product-market fit, fundraising, scaling, and managing inevitable crises.

10 sections · 31 lessons

Course outline

Problem-First Mindset

  1. Love the Problem
  2. Worthy Problems
  3. Problem Validation
  4. Startup as Romance
  5. Problem-First Mindset

Embracing Failure

  1. The Failure Journey
  2. Fail Fast
  3. Fear as Failure
  4. Building Resilience
  5. Embracing Failure

Disruption

  1. True Disruption
  2. Value Creation
  3. Disruption

Operating in Phases

  1. The Three Phases
  2. Phase Transitions
  3. Operating in Phases

Fundraising

  1. The Fundraising Reality
  2. Problem-Focused Pitching
  3. Investor Relationships
  4. Fundraising

Team Building

  1. Firing Over Hiring
  2. The 30-Day Test
  3. Company DNA
  4. Team Building

User Understanding

  1. Sample of One
  2. Listening as DNA
  3. Diverse Behaviors
  4. User Understanding

Product-Market Fit

  1. Defining PMF
  2. Retention Rules
  3. Three Uses Rule
  4. Product-Market Fit

Growth Strategy

  1. Growth vs Monetization
  2. Going Global
  3. The Long Road
  4. Growth Strategy

Crisis Management

  1. Types of Crises
  2. Cash Survival
  3. PMF Crisis Response
  4. Leading in Crisis
  5. Crisis Management

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