Digital Marketing Fundamentals

Master the core strategies needed to launch your startup and build a professional foundation in the competitive advertising landscape through practical, results-driven techniques. * **Master SEO and SEM** to boost startup visibility * **Design high-converting ad campaigns** for social platforms * **Analyze marketing metrics** to optimize growth and ROI * **Develop a comprehensive strategy** for personal brand scaling strategies

12 sections ยท 38 lessons

Course outline

Digital Foundations

  1. Digital Marketing Overview
  2. Data-Driven Marketing
  3. Consumer Decision Journey
  4. Power of Social Proof
  5. Digital Foundations

Psychology of Persuasion

  1. Behavioral Psychology
  2. Scarcity and Urgency
  3. Emotional Appeals

Strategic Planning

  1. Goal Setting Framework
  2. Audience Analysis

Brand Storytelling

  1. Narrative Marketing
  2. Authentic Content

Content Strategy

  1. Content Distribution
  2. Content Excellence
  3. Creative Impact

SEO Fundamentals

  1. Search Optimization Basics
  2. Keyword Strategy
  3. Technical SEO
  4. Link Building

Paid Advertising

  1. PPC Fundamentals
  2. Google Ads Mastery
  3. Social Advertising
  4. Programmatic Advertising

Social Media

  1. Platform Selection
  2. Community Engagement
  3. Influencer Partnerships
  4. Short-Form Video

Email Marketing

  1. Email Fundamentals
  2. Segmentation Power
  3. Email Automation

Conversion Optimization

  1. Landing Page Design
  2. CRO Methodology
  3. Customer Journey Mapping

Analytics & Measurement

  1. Measurement Framework
  2. Essential KPIs
  3. Attribution Models

Future of Marketing

  1. AI in Marketing
  2. Agentic AI
  3. Emerging Trends

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