Applied Semiotics of Roland Barthes

Transform your marketing intuition into rigorous cultural analysis. You will deconstruct visual branding, decode cultural myths, and master Barthesian frameworks for both strategic and academic research. * **Decode advertising campaigns** using Barthes's image rhetoric framework * **Deconstruct brand myths** across everyday media and tech culture * **Master structural semiotic models** for rigorous qualitative research * **Analyze cross-cultural branding** through *Empire of Signs* insights

5 sections ยท 10 lessons

Course outline

Foundations

  1. Sign Systems
  2. Modern Myths

Advertising

  1. Visual Rhetoric
  2. Brand Mythology

Culture

  1. Media Codes
  2. Daily Rituals

Empire

  1. Japanese Signs
  2. Empty Centers

Research

  1. Textual Analysis
  2. Thesis Frameworks

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