AI Systems for Modern Marketers

Master practical AI tools, agents, and strategies to supercharge your content workflows, scale growth safely, and thrive as an AI-native marketer. * **Deploying autonomous AI agents** for multi-channel marketing campaigns * **Directing multimodal AI tools** to produce high-impact brand content * **Grounding AI models** in your proprietary brand context reliably * **Applying local models safely** to safeguard sensitive customer data

9 sections ยท 36 lessons

Course outline

Native Marketing

  1. Workflow Automation
  2. Audience Research
  3. Content Systems
  4. Brand Voice

Multimodal Creative

  1. Model Selection
  2. Campaign Production
  3. Creative Analysis
  4. Human Judgment

Context Engineering

  1. Context Architecture
  2. Model Memory
  3. Retrieval Systems
  4. Second Brains

Agentic Growth

  1. Growth Agents
  2. Ethical Personalization
  3. Continuous Experimentation
  4. Agentic Discovery

Reliable AI

  1. Content Evals
  2. Claim Verification
  3. Agent Boundaries
  4. Security Risks

Data Privacy

  1. Customer Data
  2. Inference Risks
  3. Connector Permissions
  4. Tool Privacy

Model Mechanics

  1. Transformer Architecture
  2. Model Training
  3. Reinforcement Learning
  4. Persistent Hallucinations

Open Models

  1. Frontier Landscape
  2. Open Progress
  3. Open Licenses
  4. Local Runtimes

Compute Economy

  1. Hardware Supply
  2. Memory Bottlenecks
  3. Infrastructure Costs
  4. Market Trajectory

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